The Ker·fuf·fle Podcast
The Kerfuffle Podcast: Real People. Real Legacy. Real Talk.
From entrepreneurs and executives to creators, ghost hunters, and even conspiracy theorists—the Kerfuffle Podcast is where fascinating people share the stories behind their journey.
Each episode explores entrepreneurship, leadership, self-improvement, and legacy, while also diving into the unexpected—paranormal encounters, hidden histories, and unconventional wisdom from people who see the world differently.
Whether you want to learn how leaders build success, how dreamers overcome setbacks, or how truth-seekers explore the unknown, you’ll find authentic conversations here.
👉 If you’re tired of cookie-cutter inspiration and want real stories, surprising perspectives, and conversations that leave you thinking long after the episode ends, this podcast is for you.
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The Ker·fuf·fle Podcast
4 Exits, 3 Best-Sellers, and the Growth Secrets That Built an Empire - Phil Masiello
What does it take to build and sell not one, not two, but four successful companies? Phil Masiello knows exactly what it takes - and he's sharing all his secrets in this game-changing episode of The Kerfuffle Podcast.
Phil isn't your typical business coach. He's a battle-tested entrepreneur who's built successful e-commerce brands like 800razors.com and Raw Essentials Skin Care from the ground up, scaled them to millions in revenue, and successfully exited four times. Along the way, he's written three best-selling books and launched CrunchGrowth Revenue Acceleration Agency, where he helps other entrepreneurs achieve the same explosive growth.Host Sean Kling dives deep with Phil about the real challenges of scaling consumer brands in today's competitive marketplace. This conversation goes beyond surface-level business advice to explore the mindset, strategies, and systems that separate successful entrepreneurs from those who struggle to get traction.
Phil reveals his proven framework for digital marketing success, the storytelling techniques that turn browsers into buyers, and the critical mistakes that kill most e-commerce businesses before they ever get off the ground. He also shares the behind-the-scenes story of how he identified exit opportunities and navigated the complex process of selling his companies.
Key Topics Covered:
The real reasons why most e-commerce startups fail within their first year, Phil's step-by-step approach to building consumer brands that scale, digital marketing strategies that actually drive revenue (not just traffic), how to identify and capitalize on exit opportunities, the mindset shifts required to go from employee to successful entrepreneur, and practical advice for anyone looking to build their own e-commerce empire.
About Phil Masiello:
Phil is a 4x exit entrepreneur, 3x best-selling author, and host of "Crunching Growth" on e360tv. He's the founder of CrunchGrowth Revenue Acceleration Agency and has over two decades of experience building successful consumer brands. Learn more at philmasiello.com.
This episode is essential listening for aspiring entrepreneurs, current business owners looking to scale, and anyone curious about what it really takes to build and sell successful companies in today's digital economy.